Bojun Hou.2025.Design communication: design of objects in life and public diplomacy

Design communication: design of objects in life and public diplomacy

Bojun Hou

Correspongding Author:Bojun Hou  e-mail:houbojun66@sina.com

Journal of Critical Studies in Media Communication, First published: 26 Sep 2025

Abrtract:Design permeates every aspect of people’s lives, influencing their clothing, eating, housing, and transportation. It is not only a fulfillment of functional and aesthetic tendencies, but, more importantly, it builds and shapes relationships and behaviors in interactions with people. People are being changed by their interaction with design outcomes. Design constructs and influences people’s understanding and concepts in an intangible way, affecting a series of dimensions from behavior to cognition and concepts. This paper takes design as a form of communication, establishes a design communication model, and points out its corresponding characteristics in five aspects, from communication structure to communication effect. At the same time, this paper will use the design cases of IKEA and Coca-Cola to specifically present the design of the objects in life and public diplomacy under the framework of design communication, revealing the shaping of national image and international communication along the design communication path. What people experience is not just the “object” itself, but also the cognitive construction of the corresponding country or region.

Keywords:  Design communication;  design of objects in life;  public diplomacy; shaping of  national image; international  communication

Design communication design of objects in life and public diplomacy-副本.pdf

To link to this artical:https://doi.org/10.1080/15295036.2025.2547911